2021

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Clothes Waste – No clothes thrown away. Lucky boxes, donations, exchanges, clearance sale

Clean Energy – We switch to 100% LED lighting at our own facilities

Clean Water – We check the municipal connection to the treatment plant on the building

Material Health

Packaging – We re-use 70% of our cardboard, and recycle the remaining 30%

Social Responsibility – We develop body normativity jeans based on “big data”

Transport

2022

Clothing Waste – We briefly outline the possibility of reuse and recycling for the consumer

Clean Energy – We install clean energy at our own facilities and make them Co2 Neutral

Clean Water – We require documented water purification from the subcontractors

Material Health – We certify the first product with documentation of product health

Packaging – We prepare a structure for recycling plastic material at the consumer

Social Responsibility – We adhere to the Global Compact and the 17 principles

Transport – We order transport with sustainable fuels if possible

2023

Clothing Waste – We establish recycling system for our customers

Clean Energy –

Clean water –  

Material Health –

Packaging –

Social Responsibility – We support projects within body normativity

Transport –

2024

Clothing Waste – We initiate cooperation with recycling companies, which enables the recycling of clothing

Clean Energy –

Clean Water – Rainwater is recycled and fascines are implemented with the municipality

Material Health – 5 product groups have certification as ensuring the health of the product

Packaging – We create a recycling system that ensures recycling of 80% of our daily waste

Social Responsibility – We support projects within body normativity

Transport –

2025

Clothing Waste –

Clean Energy – We invest in renewable energy projects that compensate for our value chain’s consumption, so we remain CO2 neutral

Clean Water –

Material Health –

Packaging –All packaging and residual material is reused or recycled

Social Responsibility –

Transport – We inform our subcontractors about our upcoming sustainable transportation needs

2026

Clothing Waste – The first recycling project must be completed

Clean Energy –

Clean Water –

Material Health –

Packaging –

Social Responsibility – We are frontrunners for body normativity

Transport –

2027

Clothing Waste –

Clean Energy –

Clean Water – Our entire value chain has 3rd party verification of water purification

Material Health – Half of our products have certification

Packaging –

Social Responsibility – All parties in the supply chain comply with ILO guidelines – 3-party verification (International Labor Organization)

Transport –

2028/2029

The whole of 2028 and 2029 will be follow-up and efforts to achieve the last goals for 2030, and at the same time comply with the requirements that may not have been met in previous years.

2030

Clothing Waste – Everything is recycled or reused. However, we have residual fractions

Clean Energy – We ourselves and the supply chain Co2 Neutral or Co2 are positive

Clean Water – Our entire value chain has 3rd party verification of water purification

Material Health – All our products have certification that documents the health of our products

Packaging – All packaging is reused or recycled throughout the supply chain

Social Responsibility –All parties in the supply chain comply with ILO guidelines – 3-party verification (International Labor Organization)

Transport – We strive for all transport to take place with sustainable fuels